RIIZE and NCT WISH, two rising K-pop groups from SM Entertainment, have launched their official Dear U Bubble services, allowing fans to connect directly with the members. The platforms opened on April 29, 2025, creating a wave of excitement among BRIIZE and Czennie worldwide.
What Are the Bubble Services?
Dear U Bubble is a paid messaging platform launched in 2020 by Dear U, a company under SM Entertainment. It lets fans subscribe to receive private messages, photos, and updates from their favorite artists. Fans can also send messages, though replies from artists are not guaranteed due to high demand.
RIIZE’s Bubble service began at 11 AM KST on April 29, 2025, with all seven members—Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton—starting to send real-time messages right away. NCT WISH followed at 2 PM KST the same day, with its six members—Sion, Riku, Yushi, Jaehee, Ryo, and Sakuya—also engaging fans directly.
“Hello, this is Sungchan! I’m so happy we finally get to meet on Bubbleㅎㅎ From now on, I want to get closer to you by sharing my day~ Let’s talk comfortably. Thank you!”
“Hi BRIIZE, it’s Wonbinㅎㅎ How does it feel getting the texts on Bubble that you wanted so much?? Bubble feels a little differentㅎㅎ I’m also excited to see how we can have fun talking. I’ll message you often.”
The launch was so popular that the Lysn app, which hosts Bubble, faced payment delays and server crashes due to heavy traffic from fans rushing to subscribe. Dear U issued an apology and worked to fix the issues quickly.
Why Bubble Matters for Fans
Bubble offers a personal way for fans to feel closer to RIIZE and NCT WISH. Unlike public platforms like Instagram or Weverse, Bubble focuses on private, one-on-one-style messaging. Fans get daily updates, exclusive content, and sometimes digital collectibles as part of their subscription.
For RIIZE, this marks a return to Bubble for members Sungchan and Shotaro, who used the platform during their time with NCT. Fans noted their familiarity, with Sungchan even helping other members navigate features.
“Sungchan is out here teaching the others how to use Bubble, it’s so cute! He’s like the Bubble veteran now.”
“Seeing Shotaro back on Bubble after two years feels like a full-circle moment.”
NCT WISH fans, known as Wishzen, celebrated the group’s first Bubble launch. The members’ playful and heartfelt messages quickly won over subscribers.
“Sakuya sent a message about his journal, and I’m already crying. This feels so personal!”
“Jaehee’s vocal updates on Bubble are everything. I need more!”
RIIZE’s Journey and Current Activities
RIIZE, a seven-member boy group, debuted on September 4, 2023, under SM Entertainment. Known for their “emotional pop” genre, they’ve gained massive popularity with hits like Get A Guitar, Love 119, and Boom Boom Bass. In 2024, they made waves with three songs charting on MelOn’s annual chart and securing the highest-streamed album by a boy group on Spotify Korea.
The group is preparing for their first full-length album, set for release in May 2025. Fans are buzzing about recent music video filming sightings, though some sparked debate over new hairstyles. RIIZE also performed at events like Kstyle PARTY in Japan, earning praise for their energetic stages.
“RIIZE’s performances are so polished. Their Bubble messages make me feel like I’m part of their journey!”
NCT WISH’s Rise to Fame
NCT WISH, the final sub-unit of NCT, debuted on February 28, 2024, with their single Wish. Managed by SM Entertainment and Avex Trax, the group consists of four Japanese members (Riku, Yushi, Ryo, Sakuya) and two Korean members (Sion, Jaehee). Produced by BoA, they focus on refreshing music and hopeful themes.
Their discography includes Wish, Songbird, Steady, and their second mini-album poppop, released on April 14, 2025. poppop won multiple music show awards, and their albums have sold nearly 2 million copies, setting a record for 2024 debut artists. They’re currently on their LOG in Asia tour, covering 14 regions with 25 performances.
“NCT WISH’s music is so uplifting. Their Bubble updates make me feel like they’re my friends!”
The group also held their first fan meeting, School of Wish, in Seoul, with pre-sale tickets selling out in 15 minutes. They added more dates due to demand, totaling 14 meetings across five cities.
Fan Reactions and Community Buzz
The Bubble launch sparked joy across BRIIZE and Czennie communities. On platforms like Reddit and X, fans shared excitement and some playful debates about the platform’s cost and features.
“Bubble is pricey, but RIIZE’s messages are worth it. Wonbin’s TMI updates are so random and fun!”
“NCT WISH on Bubble is a game-changer. Sion’s leader vibes shine through in every text.”
Some fans compared Bubble to Weverse, noting Bubble’s more personal feel but higher cost. Others praised SM Entertainment for choosing Bubble over Weverse DM, as profits reportedly go directly to the artists.
“Bubble feels like a diary for some members. I love how RIIZE and NCT WISH share little moments.”
“I’m broke, but NCT WISH’s Bubble is tempting me. Ryo’s messages are too cute!”
A few NCT fans expressed mixed feelings, referencing past tensions about RIIZE members Sungchan and Shotaro leaving NCT. However, most encouraged support for both groups.
“NCT WISH doesn’t deserve any hate. Their Bubble launch shows how hard they’re working.”
“RIIZE is thriving, and I’m happy Sungchan and Shotaro are back on Bubble.”
How Bubble Strengthens Fan Bonds
Dear U Bubble’s launch for RIIZE and NCT WISH reflects SM Entertainment’s focus on direct fan engagement. The platform’s global reach, accessible via the Lysn app, lets fans worldwide connect with the groups. Dear U stated that adding these “top-tier” K-pop acts strengthens their position as a leading fan platform.
“We’re thrilled to connect RIIZE and NCT WISH with fans. Bubble will keep linking artists and fans seamlessly.” — Dear U representative
For RIIZE, Bubble is a way to share their comeback preparations and daily lives. For NCT WISH, it’s a chance to build on their tour momentum and deepen ties with Wishzen. Both groups use the platform to share small details, from practice updates to personal hobbies, making fans feel included.
As of April 30, 2025, RIIZE is finalizing their first full-length album, with fans eagerly awaiting new music. They’re active on Bubble, with members like Wonbin and Sungchan posting frequently. NCT WISH is promoting poppop and continuing their LOG in tour, with Bubble updates offering glimpses into their travels and rehearsals. Both groups will perform at the 1st D Awards with UPICK on February 22, 2025, alongside other fifth-generation K-pop acts.
