Byeon Woo Seok, the rising star known for his roles in dramas like Lovely Runner, has sparked conversations about gender norms in beauty by openly encouraging men to experiment with makeup. In a recent feature for Dazed Korea’s 2024 Beauty Edition, the actor shared his perspective on how makeup can enhance confidence and self-expression, regardless of gender. The magazine’s cover and accompanying content showcase his collaboration with Clinique, promoting their new Even Better Clinical Vitamin Foundation line .
The actor’s comments align with his role as a cover model for the special edition, which highlights spring-themed makeup looks. “Makeup isn’t just for women—it’s a tool to feel your best,” he remarked in the interview. His advocacy comes at a time when male celebrities in South Korea, such as BTS’s Jungkook and actor Lee Jong-suk, have also normalized skincare and light makeup routines.
Byeon Woo-Seok’s Beauty Philosophy and Dazed Korea’s Impact
The Dazed Korea Beauty Edition featuring Byeon Woo-Seok is available in multiple cover versions (A, B, C, D), each showcasing his versatile styling. The magazine includes 36 pages of his pictorial, alongside beauty trends and interviews . Fans have praised the actor’s effortless charm, with one reviewer noting, “His visuals are timeless, and his message about confidence is relatable” .
Retailers like Rosé K-Shop and Now In Seoul offer the edition globally, priced between $23 and $78, with shipping options varying by region . Pre-orders for the 2025 edition, also starring Byeon Woo-Seok, are already live on platforms like eBay, though delivery is estimated for June–July 2025 .
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Industry Shift: Men’s Makeup in K-Entertainment
Byeon’s stance reflects a broader trend in K-pop and K-drama, where male idols and actors increasingly endorse beauty products. Brands like Clinique and Innisfree have tapped into this market, releasing gender-neutral campaigns. “Seeing male celebrities embrace makeup helps break stereotypes,” a netizen commented on AllKpop’s coverage of the Dazed feature .
The actor’s recent appearance at Milan Fashion Week for Prada’s Fall/Winter 2025 show further cemented his status as a fashion and beauty icon . His advocacy extends beyond interviews; during fan meetings, he often discusses skincare routines, emphasizing hydration and sun protection.
Where to Buy the Dazed Korea Beauty Edition
For collectors, the 2024 edition remains in stock at select retailers:
- Rosé K-Shop: $27.99 (26% off, limited availability) .
- KTowns: $49.50 for a set of all four covers .
- Now In Seoul: €23–€78, with express shipping via FedEx .
Note that pre-order policies vary; some sellers, like Eve Pink Shop, enforce strict no-return rules for pre-orders .
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CREDITS: Dazed Korea
