BLACKPINK member Jennie has surprised fans with an unexpected partnership. The K-pop star is collaborating with German candy giant Haribo to launch a special edition gummy treat called Ruby Hearts. The announcement comes fresh off her successful Coachella performance and follows the release of her debut solo album Ruby .
Jennie shared the news on Instagram with photos and videos showing the heart-shaped gummies packaged in vibrant red boxes featuring her signature aesthetic. The caption read:
“RUBY HEARTS HARIBO 🧸 AhhHhHhh such a dream come true I love you @haribousa” .
Fans immediately flooded social media with excitement, calling the collab “random but perfect” and speculating about flavors inspired by Jennie’s album themes .
The Ruby Hearts gummies draw direct inspiration from Jennie’s first full-length solo album, Ruby, released on March 7, 2025. The 15-track project, featuring collaborations with artists like Dua Lipa and Dominic Fike, sold over one million copies worldwide .
Haribo’s design incorporates nods to Jennie’s personal style, including her beloved “Nini bara” (a nickname for her capybara-like alter ego). Early fan reactions highlighted the collectible packaging, with one commenting:
“There is Nini bara on the packaging, so cute!” .
Fan Reactions and Speculations
Social media erupted with excitement after Jennie’s post. Some fans joked about hunting down “gummy bear treats” in her honor, while others demanded a global release:
“GONNA BUY EVERY PIECE OF ITTTTTT” .
Initial teasers in March 2025 had fans guessing about capybara-shaped gummies, referencing Jennie’s well-known love for the animal . However, the final product features heart shapes tied to her album’s romantic themes.
Jennie’s Busy 2025
The Haribo collaboration adds to Jennie’s packed schedule this year:
Solo Album: Ruby debuted in March with critical and commercial success.
Coachella: Her solo performance at the festival went viral.
Other Collabs: Includes a Johnnie Walker “Black Ruby” whiskey line and a dessert partnership with Nudake .
