HYBE chairman Bang Si-hyuk was seen crying at LE SSERAFIM’s recent concert, leading to heated discussions among fans. Some praised his emotional connection with the group, while others questioned his sincerity amid ongoing controversies.
Concert Highlights
LE SSERAFIM kicked off their first world tour, titled EASY CRAZY HOT, with two sold-out shows on April 19 and 20, 2025, at Inspire Arena in Incheon, South Korea. The concerts marked the start of a global tour that includes stops in Japan, Taiwan, Hong Kong, the Philippines, Thailand, Singapore, and North America. The group performed hits from their fifth mini-album HOT, released on March 14, 2025, which Bang Si-hyuk helped produce.
During the concert, Huh Yunjin delivered an emotional speech that moved many in the audience to tears. Fans noticed Bang Si-hyuk and So Sung-jin, HYBE’s former CEO, in the crowd, appearing visibly emotional. A viral photo showed Bang Si-hyuk with his head lowered, seemingly wiping tears, during Yunjin’s speech.
“LE SSERAFIM shed tears at their concert today, and Bang Si-hyuk and So Sung-jin were also seen crying with them.”
— Fan post on XLE SSERAFIM shed tears at their concert today, and Bang Si-hyuk and So Sung-jin were also seen crying with them. pic.twitter.com/7RviqY0jZp
— Aespann_jeans (@a1071364) April 20, 2025
The moment quickly spread online, with fans sharing images and videos of Bang Si-hyuk’s reaction. Many were touched by his display of emotion, seeing it as a sign of his deep care for the group.
Fan Reactions Split
The viral moment divided fans. Some found Bang Si-hyuk’s tears genuine and heartfelt. They praised his close involvement with LE SSERAFIM, noting his role as a producer and his frequent support for the group.
“I’m crying, screaming, and fainting — my love wins. Just hearing their speech brought me to tears, even though I didn’t care at all before.”
— Netizen comment on Instiz
Supporters highlighted Bang Si-hyuk’s history with the group. He created the name LE SSERAFIM, an anagram for “IM FEARLESS,” and has been involved in their music since their debut in May 2022. Fans also recalled his backstage visit on April 20, where he posed with the members in a playful “gyaru peace” pose and shared a photo captioned, “le_sserafim You’re fearless!”
However, others were skeptical. Many Korean netizens questioned whether Bang Si-hyuk’s tears were sincere, pointing to past controversies. Some brought up his ongoing feud with ADOR CEO Min Hee-jin and allegations that he ignored NewJeans members’ greetings. Critics argued his emotions might stem from guilt over decisions that have sparked backlash.
“No but seriously, if you’re going to say you cried, at least show some proof of the tears lol.”
— Comment on Instiz“Bang Si-hyuk, the so-called genius who debuted the group and made all the ‘brilliant decisions,’ is now crying over the mess he himself created.”
— Netizen remark on Instiz
Skeptics also referenced Bang Si-hyuk’s advice in a 2024 LE SSERAFIM documentary, where he told Huh Yunjin to ignore public expectations. This advice drew criticism from netizens who felt he should consider public sentiment more carefully.
Bang Si-hyuk’s Involvement with LE SSERAFIM
Bang Si-hyuk has played a significant role in LE SSERAFIM’s journey. As HYBE’s chairman, he oversees the group’s creative direction and has contributed as a composer to their albums, including HOT. He worked alongside renowned producers like Nile Rodgers on tracks like Unforgiven from their first studio album.
In 2022, Source Music announced that Bang Si-hyuk would serve as the executive producer for LE SSERAFIM’s debut album, raising expectations for the group’s music. He collaborated with Kim Sung Hyun, a former BTS visual director, to shape the group’s artistic identity.
Bang Si-hyuk’s support extends beyond the studio. He has visited LE SSERAFIM at their practice studio, delivered merchandise to their popup store, and met with Huh Yunjin to discuss her music and the group’s promotions. His hands-on approach has earned him praise from some fans, who see him as a dedicated mentor.
Controversies Surrounding Bang Si-hyuk
Despite his contributions, Bang Si-hyuk faces criticism. In 2024, he was booed at the Weverse Con Festival during a performance with J.Y. Park, reflecting his declining popularity among some K-pop fans. Netizens criticized his handling of NewJeans and his comments about removing the “K” from K-pop to appeal to global markets.
The feud with Min Hee-jin has also fueled negative sentiment. In April 2024, Min Hee-jin accused HYBE of mismanagement and claimed ILLIT copied NewJeans’ concept. She sent emails to Bang Si-hyuk, criticizing his leadership. Additionally, a NewJeans member’s parent alleged that Bang Si-hyuk ignored their daughter’s greetings, contrasting with his warm treatment of LE SSERAFIM.
In March 2025, netizens criticized Bang Si-hyuk for including his name on LE SSERAFIM’s HOT album credits. Some argued he should step back to avoid overshadowing the members’ contributions, as the album also featured work from international producers and the members themselves.
“Bang Si Hyuk, step back a little, will you? How can you be this oblivious? If you truly care about the artists, don’t even take pictures with them, and if you do participate, at least don’t put your name on everything.”
— Netizen comment
Public Perception and Online Buzz
The debate over Bang Si-hyuk’s tears reflects broader tensions in the K-pop community. Supporters argue that his emotional response shows his humanity and dedication to LE SSERAFIM. They point to his long history of supporting HYBE artists, including BTS, TXT, and ENHYPEN, and his role in elevating K-pop globally.
Critics, however, see his actions as self-serving. They question whether his tears were a reaction to LE SSERAFIM’s success or a response to the controversies surrounding his leadership. Posts on X captured the divide, with some fans defending Bang Si-hyuk and others mocking the moment.
“Knets react to Bang Sihyuk tearing up during Huh Yunjin’s speech at LE SSERAFIM’s concert.”
— Post on X
Bang Si-hyuk’s slimmer appearance at the concert also caught attention. Fans commented on his “half-size” transformation, with some jokingly calling it an “idol-level body.”
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As of April 22, 2025, LE SSERAFIM is preparing for the next leg of their EASY CRAZY HOT world tour, with upcoming shows in Nagoya, Osaka, and other Asian cities. Bang Si-hyuk continues to support the group, though he has not publicly addressed the debate over his concert appearance. The controversy highlights ongoing discussions about his role in HYBE and his relationships with artists and fans.
CREDITS: instiz, X(twitter)
