BLACKPINK’s Lisa teamed up with Maroon 5 for their new single Priceless, released on May 2, 2025, but the collaboration has sparked varied responses from fans. While some praised Lisa’s standout performance, others expressed disappointment over the song’s impact and raised concerns about Maroon 5 frontman Adam Levine’s past controversies.
Collaboration Announcement and Build-Up
Maroon 5 confirmed the collaboration with Lisa on April 25, 2025, through a post on their official Instagram account. The post included a teaser video featuring Adam Levine and Lisa posing together during a photoshoot, with a 15-second snippet of Priceless playing in the background. The caption read:
PRICELESS FT. LISA @lalalalisa_m PRE-SAVE NOW.
The teaser showcased Levine’s signature falsetto with the line “Oooh” and Lisa rapping, “Yeah, talk is cheap boy stop it / Got my love that’s a real big profit.” Fans could pre-save the track on Spotify and Apple Music, building anticipation for the release. Levine also shared black-and-white photos on his personal Instagram, including a clapperboard crediting director Aerin Moreno and cinematographer Russ Fraser, hinting at a music video.
Earlier teasers included a mysterious Instagram post from Maroon 5 on April 23, showing Levine standing next to an unidentified woman, later confirmed as Lisa by her distinctive silhouette. Lisa fueled speculation by sharing an Instagram Story clip of herself on a video shoot, with Levine’s vocals faintly audible.
Priceless Release and Music Video
Priceless dropped on May 2, 2025, at 12 AM ET, alongside a music video directed by Dave Meyers. The video features a dramatic storyline set against a modern city skyline. It opens with Levine spotting Lisa in a restaurant, joining her table, only to reveal he’s an agent and she’s his target. The two engage in a chase and combat, but the video ends with them slow dancing, blending action and romance.
The song combines Maroon 5’s pop-rock sound with Lisa’s bilingual rap verses, emphasizing themes of self-worth and authenticity. Universal Music described it as a return to Maroon 5’s classic style, with deeper lyrics and emotional honesty. Lisa’s verse includes lines like, “Diamonds, linens, flawless, yeah / You can’t find this anywhere,” showcasing her confident delivery.
Fan and Netizen Reactions
The release generated a mix of excitement and criticism online. Many fans celebrated Lisa’s performance, calling her verse the highlight of Priceless. Social media posts praised her vocal growth and stage presence, with one user noting:
Senior artists like maroon 5 are asking Lisa to Collab and specifically vocalist Lisa. This just shows you how much her vocal talent has improved. From born again to new woman to moonlit floor her voice is so unique and perfect for radios. #LISA #PRICELESS
Another user highlighted Levine’s appreciation, quoting him saying:
adam levine(maroon5): lisa you’ve been incredible, just so much amazing support and we love your verse on the record. It’s so good. 🥹
However, reactions on platforms like Reddit were less enthusiastic. Some fans called the song “generic” and compared it unfavorably to Maroon 5’s earlier hits like Girls Like You. One Reddit user commented:
The teaser sounds terrible and generic af, like Girls Like You. He’s hoping for a hit like Apt ft Bruno Mars, but he forgot he’s no Bruno.
Others criticized Lisa’s decision to collaborate with Levine, referencing his 2022 controversy where he was accused of inappropriate online behavior with women while married to Behati Prinsloo. Although Levine denied an affair, admitting to “crossing the line,” the scandal resurfaced in discussions. A Reddit post stated:
cheating on his pregnant wife with an ig model (not just one, multiple, but this was the main one) and trying to name their baby after that ig model, yeah he’s a bad person lol …
Some netizens felt Lisa’s involvement was a step down, arguing she deserved better collaborators. A comment on X read:
How tf is Lisa’s fault that Maroon 5 wanted her in their song??😭😭 What she supposed to refuse because “Armys think she is desperate for western allegations” ??
Others accused Lisa of seeking “Western validation” through frequent collaborations with Western artists like Doja Cat, Megan Thee Stallion, and Rosalía on her solo album Alter Ego. One user remarked:
She has more collaborations than solo songs and still couldn’t get a single hit, LMAO.
Despite the criticism, Lisa’s fans, known as BLINKs, defended her, pointing to her global success, including her Coachella 2025 performance and acting debut in The White Lotus Season 3. They argued her verse elevated the track, with one fan saying:
Within minutes of its release, fans flooded social feeds with glowing reactions, sharing clips, screenshots, and endless praise. Many described Lisa as “unstoppable” and “born to own the stage”.
Priceless marks Maroon 5’s first collaboration with a K-pop artist and serves as a pre-release for their upcoming album, their first since Jordi in 2021. Levine announced the album on The Tonight Show Starring Jimmy Fallon in April 2025, teasing a single release by month’s end. The band is also preparing for an international tour later in 2025.
For Lisa, the track is her first musical release since her solo Coachella performance on April 20, 2025, where she performed songs from Alter Ego. Her debut solo album, released on February 28, 2025, via Lloud and RCA Records, featured collaborations with major artists and debuted strongly. Lisa also made history as the first K-pop artist to perform a tribute at the 97th Academy Awards in March 2025, alongside Doja Cat and Raye.
The collaboration bridges K-pop and pop-rock, blending Lisa’s global fanbase with Maroon 5’s established audience. With over 135 million records sold and three Grammy Awards, Maroon 5 brings a legacy of hits like Moves Like Jagger and Sugar. Lisa, a member of BLACKPINK, has solidified her solo career with chart-topping tracks like LALISA and Money, holding multiple Guinness World Records.
Despite mixed reactions, Priceless achieved millions of views and streams within hours of release, reflecting the star power of both artists. Fans on X celebrated with hashtags like #LISAxMAROON5 and #LISAxPRICELESS, showing strong support from Lisa’s base.
Some fans expressed excitement for the music video’s narrative, with one Reddit user noting:
I’m mostly excited for the music video though, aha. From the few pictures we’ve seen, it seems like they’ll act as a couple in different scenes.. so I’m hoping this will be our chance to see some acting from Lisa again
However, the lukewarm overall response suggests Priceless may not meet the high expectations set by Lisa’s previous solo work or Maroon 5’s chart-topping history. Critics on Reddit also questioned the song’s repetitive chorus, with one user saying:
Songs with repetitive choruses drives me insane.
Current Developments
As of May 2, 2025, Priceless continues to gain traction online, with Maroon 5 hosting a listening party on Stationhead to engage fans. Lisa remains active, preparing for BLACKPINK’s 2025 world tour, which kicks off in Goyang, South Korea. Her recent inclusion on Gold House’s 2025 A100 list underscores her growing influence as a global creator.
The mixed reactions highlight the challenges of cross-genre collaborations, especially when past controversies resurface. Still, Lisa’s fans remain optimistic about her future projects, with one X user stating:
The way we thought Lisa’s solo era was over after Coachella just for her later to drop the Live Performance of Rapunzel and collaborating with Maroon 5.
