BIGBANG’s G-Dragon secures the top spot in the April 2025 idol brand reputation rankings, with IVE’s Jang Wonyoung and BTS’ Jin taking second and third places. The rankings, compiled by the Korean Business Research Institute, highlight the influence of these K-pop stars based on consumer engagement, media presence, and community impact.
The idol has claimed the number one position in the April 2025 idol brand reputation rankings, reinforcing his status as a K-pop icon. The Korean Business Research Institute analyzed 138,897,886 data points from March 23 to April 23, 2025, to determine the rankings. IVE’s Jang Wonyoung secured second place, while BTS’ Jin rose to third, showcasing their strong influence in the industry.
G-Dragon’s Continued Dominance
G-Dragon earned a brand reputation index of 6,688,388, despite a 5.52% drop from March’s 7,078,959. His participation index was 782,838, with a media index of 964,512, a communication index of 1,985,399, and a community index of 2,955,639. Key terms linked to his brand included “curing,” “collaborating,” and “transmitting.”
Keyword analysis highlighted “iris,” “home sweet home,” and “KAIST professors,” reflecting his diverse projects. His positive sentiment score reached 90.53%, driven by buzz around his solo talk show Good Day on MBC and preparations for his Übermensch world tour. Fans praised his innovative music and fashion collaborations, solidifying his global appeal.
“G-Dragon’s ability to stay relevant after all these years is incredible. His creativity is unmatched!” “From music to fashion, he’s always setting trends. Can’t wait for his tour!”
Jang Wonyoung’s Steady Rise
Jang Wonyoung of IVE took second place with a brand reputation index of 5,800,150. Her scores included a participation index of 630,238, a media index of 661,448, a communication index of 1,822,503, and a community index of 2,685,961. Her consistent presence in the top ranks reflects her growing influence.
Linked terms like “dominating,” “grow,” and “record” underscored her impact. Keywords such as “Lucky Vicky,” “Rebel Heart,” and “Super President” tied to her work with IVE’s third mini-album IVE EMPATHY, released on March 3, 2025. Her positive sentiment score of 94.97% highlighted her appeal, boosted by her role as a Woori Bank model and appearances on shows like Please Take Care of My Refrigerator 2.
“Wonyoung is everywhere—magazines, ads, music shows. She’s unstoppable!” “Her energy and charm make her a perfect idol. IVE is lucky to have her!”
BTS’ Jin Climbs to Third
BTS’ Jin jumped to third place with a notable rise in his brand reputation index, fueled by his post-military activities. His recent performance of My Universe with Coldplay at their 2025 Seoul concert and filming for Netflix’s Screwballs variety show sparked widespread buzz. Fans celebrated his return to the spotlight, with his global appeal evident in his ranking surge.
“Jin with Coldplay was iconic. His voice and charm are on another level!” “Seeing him back on variety shows feels so right. He’s glowing!”
Top 30 Rankings Revealed
The April 2025 rankings featured a diverse mix of idols, showcasing the industry’s depth. The top 30 are:
G-Dragon (BIGBANG)
Jang Wonyoung (IVE)
Jin (BTS)
Jennie (BLACKPINK)
Rosé (BLACKPINK)
Cha Eun-woo (ASTRO)
Karina (aespa)
Jimin (BTS)
Jungkook (BTS)
V (BTS)
J-Hope (BTS)
Ahn Yujin (IVE)
RM (BTS)
Jisoo (BLACKPINK)
Rei (IVE)
Winter (aespa)
Key (SHINee)
Irene (Red Velvet)
Suga (BTS)
Gaeul (IVE)
Hyunjae (THE BOYZ)
Hoshi (SEVENTEEN)
Minhyuk (MONSTA X)
Baekhyun (EXO)
Kang Daniel (Wanna One)
Kim Chaewon (LE SSERAFIM)
Jeonghan (SEVENTEEN)
Seolyoon (NMIXX)
Jeewon (cignature)
Minho (SHINee)
The data showed a 7.65% decrease in total brand data compared to March’s 150,404,487, reflecting shifts in consumer engagement. The rankings measured participation, media, communication, and community indices, providing a comprehensive view of each idol’s influence.
Fans took to social media to celebrate the rankings, with G-Dragon’s supporters highlighting his enduring legacy. Jang Wonyoung’s fans praised her versatility, while Jin’s ARMY noted his seamless return to the industry. The rankings underscored the competitive nature of K-pop, with idols from veteran groups like BIGBANG and BTS sharing space with newer stars like IVE and aespa.
“G-Dragon at #1 is no surprise. He’s a legend for a reason!” “Wonyoung and Jin in the top 3? This list is fire!” “Seeing so many BTS members still ranking high makes me proud!”
Recent Activities
G-Dragon continues to generate buzz with his Übermensch tour preparations and a unique NASA project, making him the first Korean artist to send music to space. Jang Wonyoung remains a key figure in IVE’s global success, with IVE EMPATHY earning critical acclaim. Jin is focusing on solo projects, including his Screwballs episode and potential solo tour plans, keeping fans eager for more.
