K-pop idol Bain of JUST B made history by coming out as gay during a concert in Los Angeles, marking a rare moment in the industry. Fellow member Siwoo expressed heartfelt support, sharing an emotional message that moved fans worldwide.
Bain’s Courageous Announcement
On April 22, 2025, during JUST B’s JUST ODD world tour stop at the Vermont Hollywood in Los Angeles, Bain, whose real name is Song Byeong-hee, took the stage for a solo performance. Before singing, he paused to address the crowd.
“Before I start this next song, I have something to share with you guys. I’m f*ing proud to be part of the LGBTQ+ community—as a gay person.”
The audience erupted in cheers, showing immediate support. Bain dedicated his performance of Lady Gaga’s “Born This Way” to the LGBTQ+ community, waving a rainbow flag, a symbol of pride. He credited Lady Gaga for inspiring him, saying she taught him that “being different is beautiful.”
At the concert’s end, Bain spoke again, expressing gratitude.
“Today, it means a lot to me. I’m so happy that I can be myself. Stay bold, stay fierce, and always, always be your true selves.”
His bandmates embraced him on stage, and JUST B’s official Instagram later shared a video of his speech with the hashtag #ProudOfBain.
Siwoo’s Emotional Support
On April 24, Siwoo took to the fan platform Fromm to share his admiration for Bain. His message highlighted the emotional weight of the moment.
“Byung Hee was amazing today. I applaud his courage. I was watching backstage and it brought me to tears.”
“Knowing how hard and painful it’s been for him made me cry even more. I already gave him a hug. This tour has been such a happy one.”
Siwoo’s words resonated with fans, who praised his empathy and the group’s unity. Other members, Geonu and Sangwoo, also voiced their support during a Weverse livestream, with Sangwoo saying, “He is really cool,” and Geonu adding, “So proud of him, guys.”
A Milestone in K-Pop
Bain, born in 2001 in Daejeon, South Korea, is the first male K-pop idol from an active boy group to publicly come out as gay. This moment is significant in an industry known for its conservative culture and strict control over artists’ personal lives. South Korea does not legally recognize same-sex marriage, and discrimination against LGBTQ+ individuals remains widespread.
Before Bain, other Korean entertainers like Hong Seok-cheon, who came out in 2000, faced severe backlash, including being fired from television roles. More recently, former Wassup member Jiae came out as bisexual in 2020, and KATSEYE’s Lara announced she is gay in March 2025. Bain joins a small but growing group of artists increasing queer visibility in K-pop.
JUST B’s Journey and Support
JUST B, formed by Bluedot Entertainment, debuted on June 30, 2021, with their mini-album Just Burn, featuring the single “Damage.” The six-member group—Geonu, Bain, Lim Jimin, Siwoo, DY, and Sangwoo—has released five EPs and several singles, including “TICK TOCK,” “Medusa,” and the 2024 English track “Daddy’s Girl.”
Their JUST ODD tour, which began in Tokyo in March 2025, covered 10 U.S. cities, showcasing hits and solo stages. Bain’s solo sets often featured 2000s pop covers like Britney Spears’ “Toxic” and Destiny’s Child’s “Survivor,” reflecting his love for iconic divas.
The group’s agency, Bluedot Entertainment, responded briefly to Star News, calling Bain’s announcement a “personal matter” and declining further comment. However, the band’s public support, including hugs on stage and social media posts, showed their solidarity.
Fan Reactions
Fans, known as ONLY B, flooded social media with support. Posts on X and Instagram praised Bain’s bravery, with many sharing emotional reactions.
“I’m so proud of Bain. It’s so courageous of him being a K-pop idol…”
“He’s such an inspiration, I’m glad he’s in a supportive and loving environment where he decided to be himself my Bain you’re truly an ICON.”
“I wish him all the best and to always walk with his head high. Being ourselves is the best thing we can ever be.”
Some fans noted the historic nature of the moment, with one writing, “THE THIRD GAY KPOP IDOL EVER OH MY GOD BAIN CAME OUT ON STAGE LIVE IN LA!!” Others emphasized Bain’s role in paving the way for queer fans, especially in conservative regions.
Challenges in K-Pop and South Korea
K-pop is known for its polished image and strict management, often limiting personal expression. Coming out carries risks, as seen in cases like Holland and LIONESSES, who faced discrimination for their identities. A 2022 Human Rights Watch report described LGBTQ+ discrimination in South Korea as “pervasive,” and the country received an “F” grade for queer rights in 2019.
Despite these challenges, Bain’s announcement signals a shift. His performance of “Born This Way” and the rainbow flag symbolized hope hope for greater acceptance. Fans believe his visibility will inspire others, particularly queer youth in South Korea and beyond.
Bain’s Background and Career
Bain, a former contestant on survival shows Under Nineteen and Build Up: Vocal Boy Group Survivor, joined JUST B after training under PlayM BOYS. He earned his high school diploma via GED after attending Daejeon Gapcheon Middle School. In 2024, he competed in Road to Kingdom: Ace of Ace as part of the supergroup The CrewOne, placing fifth.
His vocal talent and charismatic stage presence have made him a standout in JUST B, and his coming out has further cemented his influence as a trailblazer.
Recent Developments
JUST B wrapped their U.S. tour on April 22, 2025, and is now preparing for Mexico dates in May, with stops in Mexico City on May 11 and Monterrey on May 24. Their digital EP JUST ODD, released in March 2025, features the lead single “CHEST,” which has gained traction online.
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Bain’s Instagram post on April 23, 2025, reiterated his pride and gratitude, earning thousands of supportive comments. Fans continue to share clips of his “Born This Way” performance, keeping the moment alive on platforms like TikTok and X.
CREDITS: Daum