A subway advertisement featuring Kim Soo Hyun at Hongdae Station in Seoul has triggered widespread backlash, intensifying public scrutiny of the actor amid his ongoing scandal involving the late Kim Sae Ron. The ad, part of a fan-driven campaign through the CHOEAEDOL Celeb platform, has sparked heated online debates, with critics condemning its timing and supporters defending the actor’s global popularity. As netizens label him “Kim beggar Hyun,” the controversy highlights tensions between fandom loyalty and public sensitivity.
The advertisement, prominently displayed in one of Seoul’s busiest subway stations, was crowdfunded by fans via CHOEAEDOL Celeb, a platform known for organizing promotional campaigns for K-pop idols, actors, and other celebrities. These campaigns typically celebrate milestones like drama premieres, comebacks, or birthdays. However, the decision to run Kim Soo Hyun’s ad has drawn sharp criticism due to the actor’s involvement in a high-profile controversy.
A viral post on X, which shared an image of the ad, garnered over 270,000 views and fueled public outrage. The user who posted the image criticized CHOEAEDOL Celeb for allowing the campaign to proceed, calling it inappropriate given the allegations against Kim Soo Hyun. Many netizens echoed this sentiment, accusing the platform of insensitivity and attempting to gloss over the scandal.
“How can they put up an ad like this when he’s in the middle of such a serious controversy? It’s tone-deaf and disrespectful,” wrote one X user.
In Malaysia also still the same in highways still have this rubbish guy picture in Cuckoo’s ad. I hope they can take down the ad ASAP. https://t.co/fESk4yf0vG
— NamtanSonyaSana saw KIOF (@IzzatSana2001) April 19, 2025
The backlash has extended beyond the ad itself, with netizens questioning the responsibility of fan-driven platforms like CHOEAEDOL Celeb. Critics argue that the platform should have exercised greater oversight, especially considering the gravity of the accusations against Kim Soo Hyun. Some have called for stricter guidelines to prevent similar campaigns during sensitive times.
The controversy stems from allegations made by Kim Sae Ron’s family following her tragic death on February 16, 2025. The family claimed that Kim Soo Hyun had been romantically involved with the late actress when she was a minor. These accusations sent shockwaves through the entertainment industry, prompting intense public scrutiny.
In response, Kim Soo Hyun held a press conference, where he admitted to dating Kim Sae Ron but firmly denied that their relationship began when she was underage. He stated that their romance started only after she had reached legal adulthood.
“I deeply regret the pain this situation has caused. Our relationship began when she was an adult, and I ask for understanding,” Kim Soo Hyun said, visibly emotional during the press conference.
Despite his clarification, the public’s reaction has been mixed. Many netizens remain unconvinced, with some resorting to harsh labels like “Kim beggar Hyun” to express their disapproval. The subway ad has only amplified these sentiments, with critics viewing it as an ill-timed attempt to shift focus from the scandal.
On the other hand, Kim Soo Hyun’s fans have fiercely defended both the actor and the advertisement. They argue that the ad reflects his enduring popularity and the loyalty of his global fanbase. Supporters emphasize his successful career, including hit dramas like My Love from the Star and Queen of Tears, as justification for continued public displays of admiration.
It's because he is a global Super Super star! Something you or anybody in your lineage can never achieve. The only way to escape from seeing him is to go blind or better still follow the footsteps of your blvckmailer unnie. Mumu! https://t.co/8u8FhNeCGR
“Kim Soo Hyun has millions of fans worldwide. One controversy doesn’t erase his talent or our support,” posted a fan on X.
Fans also point out that CHOEAEDOL Celeb campaigns are entirely fan-funded, suggesting that the ad’s existence is a testament to Kim Soo Hyun’s strong following rather than a deliberate attempt to ignore the scandal. Some have called the backlash unfair, arguing that the actor should not be judged solely on unproven allegations.
The divide between critics and supporters underscores the polarized public perception of Kim Soo Hyun. While his defenders see the ad as a celebration of his career, detractors view it as a misstep that disregards the seriousness of the situation. The controversy has also raised broader questions about the role of fan-driven platforms in navigating celebrity scandals.
Historically, Kim Soo Hyun has enjoyed a stellar reputation, rising to fame with roles in Dream High (2011) and Moon Embracing the Sun (2012). His global appeal has made him one of South Korea’s most bankable stars, with a fanbase spanning Asia and beyond. However, the current scandal marks a significant challenge to his public image, with the subway ad becoming a flashpoint in the ongoing debate.
The situation remains fluid, with netizens continuing to voice their opinions on X and other platforms. As of April 20, 2025, neither Kim Soo Hyun nor CHOEAEDOL Celeb has issued an official statement regarding the ad’s backlash. The controversy shows no signs of abating, as public discourse grapples with issues of accountability, fandom, and celebrity culture.
