Wendy, the main vocalist of Red Velvet, has officially signed an exclusive contract with ASND, a start-up agency currently managing five members of the girl group fromis_9. The news was confirmed by ASND on April 25, 2025, marking Wendy’s first move since leaving SM Entertainment earlier this month . The agency emphasized plans to support her solo activities while coordinating with SM for her ongoing group promotions with Red Velvet.
Wendy’s departure from SM Entertainment on April 4, 2025, after an 11-year tenure, sparked speculation about her next career steps. ASND teased her signing with a social media post featuring blue-themed imagery—a nod to Wendy’s signature color in Red Velvet—before unveiling her as their newest artist . The agency shared sleek profile photos and a video clip to announce her arrival, alongside the launch of her official X (formerly Twitter) account .
Fans expressed surprise at Wendy’s choice of a fledgling agency, given her veteran status in K-pop. Netizens questioned ASND’s industry connections, with some speculating about potential ties to SM insiders . However, others noted the agency’s proactive management of fromis_9 members, suggesting Wendy may seek greater creative freedom . ASND, founded in January 2025, gained attention after signing fromis_9’s Song Hayoung, Park Jiwon, Lee Chaeyoung, Lee Nagyung, and Baek Jiheon following their exit from Pledis Entertainment .
“We are excited to welcome this multi-talented artist,” ASND stated. “We intend to fully support Wendy’s group activities with Red Velvet while helping her shine as a soloist.”
Wendy’s career spans hit songs with Red Velvet, solo EPs like Like Water (2021) and Wish You Hell (2024), and collaborations with artists like Eric Nam and John Legend. Her 2019 stage accident, which left her with fractures and a year-long hiatus, became a turning point in her advocacy for performer safety . Post-recovery, she expanded into musicals (Rebecca, 2023) and radio hosting (Wendy’s Youngstreet, 2021–2023).
More Recent News:
Cha Tae Hyun and Zo In Sung Establish Basecamp Company, a New Agency Built on 20 Years of Friendship
Former FIFTY FIFTY Members Aran, Saena, and Sio Set to Debut as ablume with Single Album Echo
Red Velvet’s agency transitions continue as member Yeri negotiates with Blitzway Studios, an actor-focused label. SM confirmed both will remain part of Red Velvet’s group projects . Wendy’s move highlights a growing trend of established idols joining niche agencies for tailored support—a shift from traditional powerhouse labels.
Credits: @ASNDLABEL/X
