SEVENTEEN member The8, also known as Xu Minghao, has been officially named the newest brand ambassador for luxury fashion house Louis Vuitton. The announcement was made on April 19, 2025, as part of the brand’s new art exhibition, Painting From Nature. The8’s appointment marks another milestone in the growing relationship between K-pop stars and high-end fashion brands .
In the official reveal, The8 was featured in a stylish video walking among abstract yellow paintings, showcasing his effortless blend of artistry and fashion. His collaboration with Louis Vuitton isn’t new—he previously contributed to the music production for the brand’s 2025 Fall/Winter Men’s Fashion Show .
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The8’s Fashion Journey
The8’s rise as a fashion icon has been steady. Known for his sharp visuals and unique style, he has become a favorite among luxury brands. His new role with Louis Vuitton places him alongside other top K-pop ambassadors like BLACKPINK’s Lisa, BTS’ J-Hope, Stray Kids’ Felix, NewJeans’ Hyein, RIIZE, and LE SSERAFIM .
Fans, known as CARATs, have celebrated the news, flooding social media with congratulatory messages. The8’s ability to merge music and fashion has made him a standout figure in the industry.
SEVENTEEN’s Growing Luxury Influence
SEVENTEEN as a group has been securing major fashion deals, with several members representing prestigious brands. Vernon is Kenzo’s global ambassador, Mingyu works with Bulgari and L’OCCITANE, and Joshua represents Givenchy Beauty and Barrie . The8’s Louis Vuitton ambassadorship further cements SEVENTEEN’s status as a powerhouse in both music and fashion.
K-Pop’s Dominance in Luxury Fashion
The trend of K-pop idols becoming luxury ambassadors continues to grow. Brands recognize the global influence of these artists, who bring massive engagement and sales. BTS, BLACKPINK, and now SEVENTEEN members are leading this movement, proving that K-pop stars are more than musicians—they are global trendsetters .
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Louis Vuitton’s latest show during Paris Fashion Week featured multiple K-pop stars, including The8, NCT’s Yuta, and GOT7’s BamBam, highlighting the strong connection between high fashion and Korean entertainment .
Credits: X (twitter)
