Girls’ Generation star YoonA is back as the face of Vita 500, sparking excitement among fans. Her return to the popular energy drink brand after 13 years blends nostalgia with a vibrant new campaign.
A Nostalgic Comeback for Vita 500
YoonA, a beloved member of Girls’ Generation, was announced as the new model for Vita 500 on April 25, 2025. This marks her return to the brand she endorsed with her group from 2011 to 2012. Back then, Vita 500 bottles featured the faces of Girls’ Generation members, becoming collectible items for fans.
Today, those bottles are considered rare treasures. Fans on social media shared their joy, with one user posting, “You are a legend if you have that YoonA bottle!”
The announcement came through a cheerful video message from YoonA. She encouraged fans to recharge with Vita 500, holding the iconic orange bottle. The video, shared on platforms like YouTube, quickly gained attention.
“Vitamin C recharge with YoonA 🙋🏻♀️ And with the Vita 500 that YoonA’s holding as well 🧡”
— YoonA’s Instagram update, April 25, 2025
Why YoonA’s Return Matters
Vita 500, produced by Kwangdong Pharmaceutical, is a popular vitamin C energy drink in South Korea. YoonA’s earlier campaign with Girls’ Generation helped make the brand a household name. Her return taps into that nostalgia while showcasing her timeless charm.
Fans celebrated the news online. Many recalled the 2011-2012 commercials, where YoonA and her group brought energy and fun to the brand.
“YOONA is back to be the model of Vita500 😍 Back then she did with SNSD and their faces even in the bottle for quite some times, now the bottle becomes rare collections 😍”
“LOOK AT THEM, THE NATION’S GG 🥰🥰”
— X user @thsutleovos, April 25, 2025
The campaign highlights YoonA’s enduring popularity. As a singer, actress, and fashion icon, she connects with a wide audience, making her a perfect fit for Vita 500.
YoonA’s Busy 2025
YoonA’s return to Vita 500 comes during a packed year. In February 2025, she was named global ambassador for luxury beauty brand Sulwhasoo. The brand praised her elegance and grace, qualities that shine in her Vita 500 campaign.
“An icon of elegance and beauty, Lim YoonA is joining Sulwhasoo as our newest Global Ambassador!”
— Sulwhasoo’s official statement, February 28, 2025
She also continues her role as ambassador for Valentino, attending events like the brand’s pop-up store opening in Seoul in November 2024. Her fashion choices, including a tweed jacket and ruffled skirt, earned praise for their retro charm.
In acting, YoonA is set to star in The Tyrant’s Chef, a time-slip drama on tvN. She’ll play a French chef who travels back in time, meeting a food-loving king. The drama faced casting changes, with Lee Chae Min replacing Park Sung Hoon as the male lead in January 2025.
“YoonA has been offered to star in ‘The Tyrant’s Chef’ and is currently in discussions.”
— SM Entertainment, September 24, 2024
Fan Reactions and Social Media Buzz
The announcement of YoonA’s Vita 500 role lit up social media. Fans shared throwback clips of her 2011 commercials alongside the new 2025 video. Many expressed pride in her lasting influence.
“YoonA (with SNSD) as Vita500 model back in 2011-2012. We are back again!”
— X user @mystarmyangel, April 25, 2025
Some fans questioned if the YouTube video was meant to be released, as it briefly appeared and stayed online.
“Oh they didn’t delete the YouTube video so it was meant to be posted or not?”
— X user @mystarmyangel, April 25, 2025
Netizens also praised YoonA’s fresh look in the campaign. Her bright smile and casual style resonated with fans, reinforcing her status as a national icon.
Vita 500’s Brand Strategy
Kwangdong Pharmaceutical chose YoonA to refresh V Земля 500’s image while honoring its legacy. The drink, known for its vitamin C boost, appeals to health-conscious consumers. YoonA’s vibrant energy aligns with the brand’s message of vitality.
The campaign includes new visuals and promotions. YoonA appears in ads holding the bright orange bottle, encouraging fans to stay energized. The brand may also release limited-edition bottles, though details are yet to be confirmed.
YoonA’s Legacy with Girls’ Generation
YoonA debuted with Girls’ Generation in 2007, becoming one of South Korea’s top idols. The group, often called the “Nation’s Girl Group,” set trends in music and fashion. Their Vita 500 campaign in 2011 was a cultural moment, with bottles featuring members like YoonA, Taeyeon, and Jessica becoming fan favorites.
Her return to Vita 500 celebrates this legacy. Fans see it as a nod to Girls’ Generation’s impact, even as YoonA shines as a solo star.
“Throwback to YoonA’s Vita500 CF back in 2011. You are a legend if you have that YoonA bottle!”
— X user @mystarmyangel, April 25, 2025
As of April 25, 2025, YoonA’s Vita 500 campaign is rolling out across South Korea. Her cheering message video continues to gain views, and fans are eager for more ads. Kwangdong Pharmaceutical has not announced additional campaign details, but excitement remains high.
YoonA is also preparing for The Tyrant’s Chef, with filming expected to start soon. Her role as Sulwhasoo’s ambassador and Valentino’s face keeps her in the global spotlight.
CREDITS: Pannchoa
